8 Creative Video Survival Tactics During COVID-19
Get Creative “We have the spare time”!
In the midst of this pandemic, Hilo Pictures hopes that everyone from brands to clients to friends are safe and healthy. Like many other companies and brands around the country, we are exercising conscious social distance to ensure that health and safety are our top priorities. Although it may seem like production collaboration is out of reach, the exact opposite is true. Thanks to internet, communications progress can still be made for the goals we were all pursuing before the setback of COVID-19. We are optimistic in using online and online strategy to keep working hard for our business and our clients. Here are some alternative ways to accomplish video or marketing projects you may have had working or had wanted to start.
1. Zoom Strategy Session
Zoom is an effective video chatting medium that we can use to build ideas. Even before this crisis, Definition Films had used Zoom to collaborate, so we understand the useful aspects of online, face to face communication.
2. Animation & Motion Graphics
Motion graphics and animations can be an incredibly impactful way to convey a message, and it can be done entirely remotely. This way of proper video marketing is made completely on the animation computer so in person contact is not necessary.
This style of storytelling, whether for marketing or comms, can be conducted entirely remotely. In fact, we are set up to leverage relationships with artists that don’t require any on-premise work. We had an opportunity to utilize motion graphic design for these spots:
3. Stock Footage
Stock video is abundant in our day and age, so quality footage is available without needing to go out and shoot on location. We have a large library of aerial footage as well around California and the USA that we would be happy to integrate free of charge! With the abundance of stock video available today, brands have the ability to tell their story without ever needing to shoot on location.
4. Repurposing Existing Assets
If you have existing video with us or an outside vendor, we are more than happy to repurpose and update what you have to create a new project. Whether it’s website background loops, shortened spots for social media or Instagram stories, we are here to help.
5. Training & Workplace Education
Travel and large gatherings will likely be impacted for the foreseeable future, making video a good replacement for training and workplace education.
6. Remote Customer Testimonials:
Having a collection of video testimonials is an incredibly powerful marketing tool to share with your potential customers as it adds an additional level of credibility that written reviews lack. However, it’s not always possible to ask your clients to set aside time for a professional video crew to capture their testimonial. Luckily, we’ve developed a package that will let us capture your client’s testimonial remotely with minimal hassle on the part of your client.
7. Live Streaming:
Live stream an event or group activity to give those who aren’t able to attend a chance to experience it on all major live streaming platforms, including Facebook, YouTube and more! Afterwards, the event can be edited into an easily sharable highlight video so that it can be watched by both those in attendance and those who missed the event. Due to costs and venue restrictions, live streaming also gives you the ability to sell access to your event to people around the world who otherwise wouldn’t be able to attend in-person. Depending on the event, live streaming can also be a great way to interact with your audience and answer their questions in real-time.
8. e-Learning Courses:
Producing an e-learning course is an excellent way to share your knowledge with the world and generate passive income or simplify employee training and onboarding for your business! Once produced, we can assist with hosting the course online so that your expertise can be shared.
How Can We Help?
Beyond what we have suggested above, we are open to other suggestions. Safety and collaboration are our top priorities. We want to keep creating quality videos for our clients, whatever it takes, Hilo pictures is ready to help you find a solution for a COVID-19 World.
For Local Covid 19 Discounts on Video Production: https://hilomotionpictures.com/local
