500+ productions · 23+ years · Orange County
Brand Video Production
Audeze · Penrose launch film
Hilo Motion Pictures makes brand video production in Orange County: launch films and brand stories that make a new product feel inevitable, directed by Timothy Kline and filmed like a feature.
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Brand Film Samples
Launch films and brand stories, each one directed, lit and graded like a feature.
Palm Photo Booths · Brand launch film
Headwear line · Studio brand film
What Is a Product Launch Video?
A product launch video is the film that introduces something new: what it is, why it matters and why now. Our brand video production plans the launch film, the cut-downs for ads and social, and the stills from the same shoot, so every channel says the same thing on day one.
The hero film on your site and in the announcement.
Short cuts that carry the launch into every feed.
Product pages and in-store screens.
A film that tells the story in two minutes.
What We Put On Screen
Launch Films
The hero film that introduces the product.
Brand Stories
Who you are and why you built it.
Product Reveals
Macro detail and slow reveals that sell the engineering. See our product videography.
Lifestyle Scenes
Your product in real hands and real places. See our lifestyle videography.
Founder Moments
The person behind the launch, on camera.
Cut-Downs and Stills
Ads, social cuts and stills from one shoot. See our social media video production.
How a Launch Shoot Works
The product, the launch date and where the film will play.
Concept, script and shot list written like a commercial.
Director and crew in our studio or on location; cinema-grade cameras with cinema lenses.
Graded to a Hollywood Technicolor standard; two review rounds. More on our color grading.
The launch film plus cut-downs and stills before launch day.
Brand Video Production, Director-Led
Every brand video production at Hilo is directed by Timothy Kline | CEO & Primary Director. He shapes the launch story, directs the reveal and builds the cut-downs so the whole launch speaks with one voice. 500+ productions since 2003. Raising money first? See our crowdfunding video production.
- Directed by Timothy Kline on every shoot
- Launch film, cut-downs and stills from one shoot
- Cinema-grade cameras with cinema lenses
- Color grading included in every production
Client testimonial.
Brand Videographer Near Me
Looking for a brand videographer near me in Orange County? We work from a private Orange County studio (location shared after booking) and a second studio in Dana Point / San Juan Capistrano, or we bring the crew to your space. See our Newport Beach video production.
- Newport Beach
- Irvine
- Costa Mesa
- Huntington Beach
- Anaheim
- Dana Point
What is brand video production?
Brand video production is planning, filming and editing the films that tell people who you are and why your product matters: launch films, brand stories and the short cuts that follow them. At Hilo Motion Pictures, Timothy Kline directs every one, shot and graded like a feature.
What goes into a product launch video?
Most launch videos combine a clear reveal of the product, the problem it solves, the people behind it and the product in real use. We write it as a shot list before the shoot, so every scene earns its place and the finished film is ready for launch day.
How long should a product launch video be?
Long enough to make the case and no longer. We usually cut a hero film of one to three minutes for your site and announcement, then shorter cuts for ads and social. We set the lengths with you during planning, based on where each cut will play.
Can one shoot cover the launch film, ads and social?
Yes, when we plan it that way. We write the shot list for every cut you need, so one production delivers the hero film, short ad cuts, vertical social cuts and stills. Planning the cuts first is what makes one shoot go further.
Do you film in a studio or on location?
Both. Product reveals usually work best in the studio, where light and reflections are controlled. Lifestyle scenes work best on location across Orange County. Many launches use both, and we plan the days so the film feels like one story.
How much does brand video production cost?
Cost follows scope: shoot days, locations, talent and how many cuts you need for launch. Tell us the number you want to spend, send the quote form, and we will build the scope to it. Color grading is included in every Hilo production.
Case Studies
Brand Launch Case Studies
Two brand video production stories, start to finish.
Palm Photo Booths · 2022
Palm Photo Booths' Mirror Booth Launch
Read the full case study
Palm Photo Booths — Brand Launch and Product Short, 2022
A photo booth company was launching its mirror booth and needed to sell the experience, not just the hardware. We made two films: a brand launch video showing the booth in use, and a tight product short on the mirror booth itself. Cinema-grade cameras with cinema lenses, motion-picture color grade. Delivered for the company's website, ads and social channels.
Audeze · 2020
Audeze's Penrose Headset Launch Film
Read the full case study
Audeze — Penrose Wireless Headset Launch Film, 2020
A premium audio brand was launching its first wireless planar gaming headset for next-generation consoles. We built a three-minute launch film that sells the engineering: drivers, microphone, materials, every surface shot macro on cinema-grade cameras with cinema lenses. Then cut-downs for ads, Amazon and social. Pre-orders opened on Audeze's own site.
Launch Day. On Film.
Give us the number and we'll build the scope to it.
Tell us what you're launching and when, and we'll plan your brand video production around it.
Hilo Motion Pictures · 220 Newport Center Dr #11-248, Newport Beach, CA 92660 · (949) 449-4472 · director@hilomotionpictures.com · Mon–Sun 8:00 AM–8:00 PM
