Amazon Product Video Production
500+ PRODUCTIONS · SINCE 2003 · EMMY-TRAINED CREW · CINEMA-GRADE CAMERAS WITH CINEMA LENSES
Your listing video has one job: give a shopper every reason to click buy. Hilo Motion Pictures shoots Amazon product video for FBA sellers, Brand Registry brands and DTC companies, with 500+ productions since 2003 behind every frame.
TRUSTED BY BRANDS THAT SELL
What We Shoot for Your Amazon Listing
Listing video. The film in your image gallery: hero, differentiator, scale and detail, cut to Amazon's current video guidelines and delivered in the ratios the listing accepts.
A+ and Premium A+ content. Comparison sequences, how-to and assembly, material close-ups and lifestyle modules, all cut from the same shoot day and built to module size, so your team isn't re-cropping.
Brand store film. The film on your Amazon brand store that does what a listing video can't: who you are, why the product exists, what you stand behind.
Stills from the same day. Product and in-use frames pulled while the light is already set, so your gallery images match your video.
One production day. A full listing rebuilt.
Amazon Video That Wins the First Eight Seconds
A shopper watches your video on a phone, on mute, with three competitors one swipe away. When the product, the difference and the scale land inside eight seconds, the sale moves forward.
So we build from the swipe. Hero shot first. The one differentiator second. Scale third, with a hand, a countertop or a familiar object, so the product arrives exactly the size the shopper pictured. Then the detail that answers what your reviews keep asking.
The listing cut opens on the product and stays tight. The longer lifestyle film lives on your own site, and we cut that version too.
Who Hires Us for Amazon Video
FBA sellers launching a new product, Brand Registry brands rebuilding a listing, DTC companies bringing a product onto Amazon, and Amazon agencies that need a production crew behind their account work. Consumer electronics, audio, home and kitchen, beauty and coatings: if the product does something, we show it doing it.
We’re based in Newport Beach and work with sellers across the country. Studio shoots at a professional studio in Irvine, or on location anywhere you need. Either way, the shot list is locked before anyone sets a light.
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Usually a listing video, A+ or Premium A+ modules, a brand story cut for your storefront, and matching stills. We plan the shot list against every slot before the day, so one shoot covers the full listing. Larger catalogs are scoped by product count.
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That’s our favorite kind. For Diamon-Fusion International we filmed a coating you can’t see, using water, macro lenses and controlled light to make the difference obvious. If the product does something, we find the shot that proves it.
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We cut every video to Amazon’s current video guidelines on length, content and claims. Amazon makes the final call on every upload, and we keep the project files so any change it asks for is a quick re-cut.
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Yes. Scale is one of the first things we plan, so the product looks on screen exactly the way it arrives in the box. Unboxing and in-hand shots go on the shot list whenever they help the listing.
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Send the products or ASINs and what you need, and we’ll send a written quote. Or book a 15-minute call with the director. Price depends on product count, deliverables and whether the shoot needs talent or locations.
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Yes. Agencies bring us in as the production crew behind their client work. We match your deliverable specs and timeline, and billing is agreed in writing before the shoot.
How an Amazon Product Shoot Works
The brief. You send the ASIN or product, your current listing and your top competitors. We read your reviews, especially the critical ones, because they show exactly what the camera has to answer.
The shot list. You get a written shot list and a written quote, every frame planned against the listing slot it will fill.
The shoot day. Cinema-grade cameras with cinema lenses, controlled light, macro work on materials and mechanism, and in-use footage with real hands.
The edit and delivery. Watermarked review cuts, two rounds of revisions, color matched to the product in the box, and final files cut for the listing, A+, your brand store, your site and paid social.
Audeze Penrose — Product Launch Series
For the Penrose and Penrose X wireless planar magnetic gaming headsets, Audeze needed more than a hero film. We produced a series for the official launch covering the 100mm planar driver technology, the lossless low-latency dual wireless system, and the broadcast-quality microphone.
Planar drivers, wireless systems and broadcast-grade mics, every detail in macro under controlled light, for an audience that reads spec sheets for fun.
Selected Work
Diamon-Fusion International: 13 Amazon Product Videos in Five Days
DFI makes a protective glass coating, so the product shows itself the moment water hits the glass. We shot before-and-after panels in macro under controlled light, with water behaving completely differently on each one: the shot that makes an invisible product visible.
Thirteen Amazon product videos in a five-day window, plus a manufacturing film and a spokesperson series. For the automotive film, we waited for real Southern California rain so every drop on the windshield is genuine.
Flexfit: 360 Omnimesh Cap
A product film for the Flexfit 360 Omnimesh cap, built around the two things that sell it: a breathable design and premium construction. Tight on the mesh, clean on the build, and short enough to land in the first scroll.