Marketing Trends and Effects from COVID-19 (Coronavirus)

As it turns out, COVID-19 or the novel Coronavirus has literally put the world into a pause mode. Everything appears to be different, almost the slower version of itself. For those who have been used to various marketing methods, especially ones in video marketing, are discovering new trends. Marketing, in itself, is the name of field that requires constant reinventions.

Many of the industries have changed, some have gone into hibernation, while the others are experiencing the lows. Practicality is an important aspect of marketing. Video production service, for example, understands that there are more personal videos out there than ever before. Phones are now considered good enough because not everyone can set up the equipment to shoot videos, edit them professionally and bring out the results.

There are so many webinars, live discussions, etc, on various web interfaces. More influencers and artists are going live. There has been a new trend - of live videos and discussions. It was there before, but not as frequent. Brands, personal brands especially, have been more out in these times than they would have been without this pandemic. 

A Video Marketing plan, most certainly from now onwards, would include plenty of informal communication between the brands and consumers. The interpersonal relations developed due to the lockdown are likely to change the marketing patterns forever. Already, the world was slowly being driven towards the influencers and the interpersonal branding. This has taken the phenomenon to another level with companies and apps collaborating with the artists to bring live shows and webinars.

Take for example the ticket booking companies. They have woken up to the fact that they would be obsolete during the lockdown and mass events cancellations. So will be the various artists. They have both started collaborating so that when the lockdown is over, there is a new market for live shows up and the artists and the company have both remained in the eyes of the people during the tough times.

Another important trend that has emerged out is that companies have started offering more discounts for pre-bookings. The cash vouchers or gift cards are valid for a considerable time, while the option for a complete refund is given. For services that are not in operation completely, it is one of the ideas that some great marketeers have come up with to maintain liquidity while making sure the service providers also have a source of income. The same is the case with several small e-commerce websites and stores. The bigger ones can stay afloat, while the smaller ones can be completely drowned in this time. The cash vouchers idea with a refund eligibility simply helps in giving the customers trust, while also making sure the companies are not going bankrupt and the employees don’t suffer immediately.

Amid all this, there are also several ideas including audience engagement and planning. It is almost as if the brand has come down from being just a signature to an own personality. The people are able to interact with the brand, with digital marketing having worked up its way in keeping the customers and followers entertained as well as positive. This bond is not going to give immediate results, but the marketing people understand the value of these relationships. 

How Can We Help?

Beyond what we have suggested above, we are open to other suggestions. Safety and collaboration are our top priorities. We want to keep creating quality videos for our clients, whatever it takes, Hilo pictures is ready to help you find a solution for a COVID-19 World.

PHONE 1-949-449-4472

EMAIL: Tim@hilomotionpictures.com

For Local Covid 19 Discounts on Video Production: https://hilomotionpictures.com/local