Have you been tired yet of hearing ‘2020 is the year of videos’? Even with the new social norms in place, a Video Marketing plan can help you through the troubled times. To create an effective Video-Centric Content Marketing Plan, though, you need to first have an idea and a plan in place so that the content is consistent.

Getting creative in a crisis

During this time of unprecedented disruption, the team at Studio B is wishing all our clients and partners health in life and business. Here, we’re practicing safe communications by scaling back our operations that involve in-person contact to minimize the risk to our team and clients. The good news is this does not require a halt to marketing and communications through video, rather a different approach to the medium. Consider these alternative approaches to video and/or communications projects you may have in the works:

Periscope is a mobile app powered by Twitter where you can broadcast yourself in real time to people all around in the world! According to Twitter, Periscope’s value for brands lies in its ability to help them “forge a more personal relationship with consumers” by affording “real-time access to moments that matter, from big announcements to fashion shows to sponsored events.”