6 Tips to utilize video in your marketing plan
‘All it takes is one good video’, said a modern-day marketing genius. There’s no denying the power of videos in our marketing planning, with most of the video marketers giving preference to videos. Video production is one of the major steps in any form of marketing, and especially in content marketing for social media. Some of the ways to optimize video performance are listed below.
1. Tell a Story
Storytelling is an essential art form that encompasses all forms of marketing. In videos, it is even more important. Nobody takes pain to watch a video where they are being sold a product. We have tv channels for that kind of marketing. No, the idea is to sell a story. Engage viewers in a story that helps in creating a bond and converting a lead.
2. Use Humor
The Internet loves humor. The meme-fest in modern-day marketing is proof. A good video agency knows how to use humor to engage consumers, and build a following. however, as has been often witnessed, it can go wrong and hurt the brand’s image. Hiring professional writing and video production services, along with using brand experts would help determine the type of humor that goes along with the brand.
3. The RAS Filter
Have you wondered why bright high-contrast images grab immediate attention? Have you wondered why one emotional story of a contestant gets you hooked up to a reality show and makes you engage on social media forums too? The idea is to stimulate the RAS filter, the Reticular Activating System, which acts as a filter to differentiate between important and passable content. The right video agency for your video content will know how to use these factors to engage the audience.
4. How-to Videos
Do you know that about 65% of YouTube viewers use it to help solve problems? Many of the channels are focused on some form of teaching or training. It could be a simple ‘how to fix Windows blue screen error’ or a complex ‘DIY miniature set’, it is important to incorporate some important informational video production in your marketing pipeline. Incorporating how-to videos improves brand authority, while also creating long-term trust.
5. Turn Text to Videos
It is important to have a solid script to create a video. In some cases, we can bypass the writing step, and use the already written content to convert to video. Video production services can help you transform your existing content in video form by successfully adapting the written form into a video. This step can save time while also helping achieve great dividends.
6. Re-use the Content
‘Content once created can not be destroyed, it can only be transmitted from one social media channel to another,’ could be a defining motto for video content services. A longer video can have shorter parts that can be used to market on different channels. Video agency can crop differently, trim videos, re-edit and create several videos out of one.
Content is the backbone of all marketing, and videos are the face of present-day marketing. it is important to use video content wisely to showcase your brand.
How Can We Help?
Beyond what we have suggested above, we are open to other suggestions. Safety and collaboration are our top priorities. We want to keep creating quality videos for our clients, whatever it takes, Hilo pictures is ready to help you find a solution for a COVID-19 World.
PHONE 1-949-449-4472
EMAIL: Tim@hilomotionpictures.com
For Local Covid 19 Discounts on Video Production: https://hilomotionpictures.com/local
