Video marketing simply means making videos reach different audiences and channels. While one involves with the creation process without thinking about how it will be used, the other involves mainly about the end process and how people will receive the video instead of how it is made

Video marketing requires a similar level of planning and strategy as broadcast media.  (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!

People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer you simply cannot ignore this

All you really need is a short video ranging from 30 seconds to a couple minutes. In fact, if you do a longer video, the viewer is likely to lose interest. How hard would it be to do a talking-head video for a minute or two, or to record a few slides using PowerPoint? Not very.

One way to collect the content that influences your NPS is through video testimonials. Simply add the golden question to your prompt when asking for customer feedback and chances are you will receive some quality content.

Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind rapidly that one marketing strategy is making waves high and quick without losing steam or energy.

In case you are new to the world of Internet marketing and you do not know so much yet about this marketing technique, then make sure to read this article from start to finish.

How do you create videos that speak with authenticity to your target audience, demographic and or potential clients? We shared our suggestions on creating authentic video content in the new digital age.

If you’ve been following online digital marketing trends or new video marketing engagements, it’s no surprise that video is shifting and shaping the world of digital marketing more than it has ever before especially in 2017.

The most common question I get from clients after we produce a video is "where are the best places to put this video to get noticed".  Well, that's a loaded question, so I broke down the top 5 best places to market your video or platforms for video marketing after you have your video production process finished.