Video marketing requires a similar level of planning and strategy as broadcast media.  (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!

How do you create videos that speak with authenticity to your target audience, demographic and or potential clients? We shared our suggestions on creating authentic video content in the new digital age.

When it comes to online and web video, there is no stopping the metaphoric "snowball" that has been rolling for over a decade now!  The question we need to ask ourselves is this.  Does online video deserve more of a "team captain" position in your 2017-2018 marketing plan?