Top 7 Tips To Market Your Business Effectivly Using YouTube

YouTube is, at the end of the day, a search engine... that's why Google bought it: Jake Paul

YouTube ranks second in the list of most popular search engines. Search engines are an effective way of marketing. YouTube results show up on the Google search page, additionally. Surely, video production services can help take your brand places through effective marketing. Here’s how to master YouTube marketing:

1. Keyword Research: The Essential of Marketing

Keyword research can be two-fold in terms of YouTube. Not only does it help in video search across YouTube, but also on Google. Google has lesser competition in videos, and it is easier to rank quality content. Keyword research is the first step, and it all starts with Google Adwords.

2. Video Quality Optimization

If it was 2005, when YouTube started, it was excusable to provide a lesser quality video. In today’s day and age, every possible tool is available at our disposal, as are so many video production service providers. The best settings to upload video are Full HD (1920 x 1080) or above, encoded to MP4 format with 10-15 MBPS quality.

3. Use YouTube Channel Art

YouTube channel art is there for a reason. Utilize it by capturing the channel’s essence in one banner that provides clear graphics and readable text. Contrast helps in capturing the viewer’s attention, and they will make effort to check more videos if they find the banner attractive.

4. The Thumbnail Hack

YouTube thumbnail is the most important factor in deciding if a viewer will click on the video link or not. The thumbnail is shared on all social-shares and becomes the video identity. YouTube specifies dimensions to be 1280 x 720. An ideal thumbnail, like the channel banner, would be attractive and legible. Additionally, for thumbnail, it is important that the video idea is conveyed – be it using a still from the video and a text, a custom poster, or a simple banner with text and one cut-out of the people in the video.

5. Title Like a Copy

Write your YouTube video title like a copy, and your investment in video production would be worth its weight. When writing like a copy, we use a small and catchy line. treating the title like a copy has the same effects, and makes the video sellable. Ideally, it should also have the main keyword at the start, and should not be a click-bait but genuine and concise introduction to the video.

6. The Under-Appreciated Descriptions

Video descriptions are often left alone, with most YouTubers not utilizing its maximum effect. The video description is a space where the following needs to be incorporated to maximize the effect:

• Keywords: Use top keywords in the first paragraph of the video description, and a few in between, while avoiding keyword stuffing.

• Contents Page: Time-stamps can be created to make the viewer experience better while watching the video, giving them a content page experience.

• Use hashtags: Following YouTube hashtag policy, use hashtags to reach the relevant audience.

7. Tags

YouTube tags help in more ways than one. It is essential to maximize the entire character limit available to use tags. However, use only relevant or semi-relevant tags. Don’t add tags only because it is trending.

Video production services can help you create video content, but you can’t reach the audience without following certain steps to optimize YouTube.