How to add video and increase conversion on your amazon product page
Video, as we know, is the ‘now’ of the products and services world. Amazon isn’t far behind in the race to capture the benefits of videos. Plenty of videos, for which buyers had to go to YouTube usually, are now embedded inside the Amazon page. This has prompted many amazon video services to start-up, and provide services in the range. The videos, effectively, remain the same. It is only the application that has opened new avenues.
Take a look at Amazon Video Shorts, for example. Earlier, one could pay for A+ content. Now, though, one can add videos with the brand registry, both at the top of the page as well as in related videos, courtesy Amazon Video Shorts. Utilizing both these platforms can be of immense advantage, wherein sellers can leverage both the space and the power of amazon video production.
The top video must be the sales video, the one video that showcases the best features and USPs of the product. It needs to be a professional video because the entire sales depend on the quality of the video. Hiring some of the amazon video production houses could be useful in bringing the product to life with some of the top-end video services.
Production of Amazon Video Shorts allows sellers to add videos in the Related Videos segment on the sales page. All the How-To, Unboxing, Testimonial, and Explainer videos can perfectly fit this column to be able to impact sales directly, and reduce the returns and negative feedback. Often, an explainer or a how-to video is the difference between a good and a bad review.
Requirements for Videos
Some of the requirements to upload videos on Amazon are:
HQ Video: It goes without saying that a platform like Amazon wouldn’t take an average quality video. This is where the amazon video services providers come in handy because they ensure the quality is maintained throughout. Amazon’s accepted formats include 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2.
Thumbnail Image: A 1920 x 1080 image, the same resolution as a Full HD video, is required for the thumbnail. Thumbnail, ideally, needs to be catchy so that buyers click.
Title: A short and attractive video title is a must.
Synopsis: Using up to 400 words, putting a synopsis is both required as well as helpful in enriching the user experience.
Video Type: An option-based question with the following options: 1) How-To, Review, 2) Advertisement, 3) Comparison, 4) Unboxing, or 5) Interview
Related ASINs: To further your sales, as well as have relevant products showcase in related products, using single or multiple ASINs of related products is helpful.
These e-commerce videos that are produces professionally not only help in the listing page but also other places. A seller communication service mail could include a how-to video on the same. For example, when sending the ‘thanks for your order mail’ for a technical product, like a camera stabilizer, attaching a video in the e-mail body that explains the usage can help improve trust, reduce returns, and negative reviews.
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