E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides. 

For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. 

There is no one right way to make a product video. Depending on your vertical, customers have various expectations on what they want to see. And, they have various needs based on how they makepurchasing decisions.