E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides.
For the new brands, it is the time to put effort and strategize to come up with interesting and creative content that not only hooks the audience, but also is capable of creating an image for the brand. It is a difficult but ideal time for the new brands to put effort, because very few brands actually are able to put the effort and stand out of the crowd. So those who do well at this stage tend to stand out.
Video testimonials are videos where people share their opinions and positive reviews about a product, company, or person while being recorded with their face and voice in it. Video testimonials have been used like advertising campaigns by companies for decades, but the technology has made it possible for everyone to be able to create these video testimonials quite easily.
The video production team at Hilo Motion Pictures recently got the distinguished honor of working with the award winning teams at Audeze here in Orange County. Collaboration on a new product launch for their new 3D Cinematic Headset, we created a series of product launch and marketing videos to support the campaign.
A marketing video or an instructional video? What is the difference and how to create an effective product video?
Creating online video for your brand or business is an exceptional way to gain trust from your clients. If you are looking to build your brand and create a video marketing presence this blog and video segment is for you!
My five tips for building your brand using video will aid in growing your visibility online.
It’s no wonder that YouTube is one of the most popular social networks in the world. In fact, it’s also the second largest search engine! Are your clients finding you?
According to eMarketer.com, spending for online video advertising in 2012 will surpass the $3 billion mark, making it the fastest growing online platform.
With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd or even make a simple lasting impression on their users. Users don't just go straight for the "reviews" area which is sweet for the developer!