Video production for hospitality requires perfection beyond the normal, and usually requires a team of cinematographers is required in various disciplines to be able to create the finished and fine look of the luxury hotel video.

E-commerce industry has been growing by leaps and bounds, and is one of the industries directly benefitting from the improvement in technology. One of these big changes came in the form of e-commerce product videos. Product videos could be simple advertisements displaying product in different ways, to showcase the complete features and look of the product, or they could simply be 360 videos displaying product from all sides. 

For the new brands, it is the time to put effort and strategize to come up with interesting and creative content that not only hooks the audience, but also is capable of creating an image for the brand. It is a difficult but ideal time for the new brands to put effort, because very few brands actually are able to put the effort and stand out of the crowd. So those who do well at this stage tend to stand out.

Video testimonials are videos where people share their opinions and positive reviews about a product, company, or person while being recorded with their face and voice in it. Video testimonials have been used like advertising campaigns by companies for decades, but the technology has made it possible for everyone to be able to create these video testimonials quite easily. 

The video production team at Hilo Motion Pictures recently got the distinguished honor of working with the award winning teams at Audeze here in Orange County.   Collaboration on a new product launch for their new 3D Cinematic Headset, we created a series of product launch and marketing videos to support the campaign. 

A marketing video or an instructional video? What is the difference and how to create an effective product video? 

Creating online video for your brand or business is an exceptional way to gain trust from your clients.  If you are looking to build your brand and create a video marketing presence this blog and video segment is for you!

My five tips for building your brand using video will aid in growing your visibility online.

Video is NOT going away! Video is only getting better and today it is being used in expressive and creative ways to market businesses. All businesses large or small, can benefit with using Video in their website to boost traffic and promote sales because Video creates excitement and action!

To put things in perspective, realize that it took only a few years for the Web to evolve from its first crude text-only efforts to a full graphical experience. Yet it has taken more than a decade to get videos inside the browser page.