Video marketing simply means making videos reach different audiences and channels. While one involves with the creation process without thinking about how it will be used, the other involves mainly about the end process and how people will receive the video instead of how it is made

Video marketing requires a similar level of planning and strategy as broadcast media.  (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!

People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer you simply cannot ignore this

Do you enjoy cold calls? Unless you are having the best day of your life, chances you seldom like cold calls. While cold calls are much better than robot telemarketers, but they both fall under the same category. It’s somewhat aggravating and impersonal.

All you really need is a short video ranging from 30 seconds to a couple minutes. In fact, if you do a longer video, the viewer is likely to lose interest. How hard would it be to do a talking-head video for a minute or two, or to record a few slides using PowerPoint? Not very.

One way to collect the content that influences your NPS is through video testimonials. Simply add the golden question to your prompt when asking for customer feedback and chances are you will receive some quality content.

Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind rapidly that one marketing strategy is making waves high and quick without losing steam or energy.

In case you are new to the world of Internet marketing and you do not know so much yet about this marketing technique, then make sure to read this article from start to finish.

How do you create videos that speak with authenticity to your target audience, demographic and or potential clients? We shared our suggestions on creating authentic video content in the new digital age.

When it comes to online and web video, there is no stopping the metaphoric "snowball" that has been rolling for over a decade now!  The question we need to ask ourselves is this.  Does online video deserve more of a "team captain" position in your 2017-2018 marketing plan?