5 Expert Video Content Tips, Tricks & Trends
Visual and Video Marketing Tips, Tricks & Trends
The world has covered a distance from ‘videos are the future’ to ‘what video platform to use’ and ‘best videoa agecny guidelines or your region’. The world is excited about the possibilities of the video and how to engage them in their content. Yet, video content creation continues to be a tough ask. Here are some of the basics of visuals and video marketing.
The Video Pro’s definition of “video marketing”
Using video as a medium to create brand awareness, engagement, gain followers, and sales are Video Marketing. Video Marketing usually involves both audio and visuals and has the most efficient scope of creating an impact in the mind of the viewer. These can be launched through a variety of platform, reused, copied and reformatted for every platform. Dont limit yourself to just your website! Every video fits 100 other puzzles and can be 1000 different peices.
Why this is the most vital marketingn for your brand (hands down)
Video Marketing offers plenty of benefits over traditional marketing. Some of them are:
Video Content Creation is Great for SEO: With lesser competition and a higher engagement rate, videos help boost SEO scores immensely.
Videos provide immersive experience: With two senses at work, it is often easier to convert sales by the use of videos.
Videos are for everyone: Videos can be seen by anyone, as opposed to written blogs, which are not followed by plenty of the population. As compared to graphics, video can create a better flow of information.
Videos are everywhere: a quality the best video company near you can be found in all regions, like creative video agencies in LA and in other parts of southern California, and so on.
Videos make Connections: With an emotional response plausible with videos, they offer a higher chance of making connections. Consider the advertisements that have left an emotional impact over the decades.
The Dark Side of the Force in Marketing
Like the advertisements, is with everyone with significantly reduced budgets. Nobody reads text. Nobody cares about your bulletpoints and to be honest, your website colors, logo and anything in your well written and though out fake “about section” causes anyone to click “buy now” or “add to cart” or partner now! Its all a joke and you are roped in if you belive otherwise. Social media companies tell you a line of bullshit everytimem. Ive worked with SEO companies that literally rob people blind and web development…. well their hourly rate and hours logged is about as useful as a cock flavored lolipop! My point, dont trust any of these companies. Find a brand strategist who you trust. Who has your best interest in in mind or Video Production Company who doesnt care about selling out or bottom lines or margins! Really, these are all just the guys who “popped their pimples with a compass they used in highschool”!
Video is what people are clicking on.
Social Media gargbage Iphone video is dead
Influencers are becoming a fading trend
Facebook is just for grandparants
Instagram is becoming Only Fans & Snapchat II
And Apple, well they are not selling products they support.
My Point: There is 1 consistant and fluent trend, comment, review and supporting data and analytics that you can refrence on over 1 billion sites and citations: and that is…. Video is 90% of your business now! Accept it, find a good partner to help you create! And get a video company near you that will consult and help you with your platforms, SEO ideas and has links and refrences to Amazon, Wal Mart, Shopify, Hulu and Linked In True statistics so you can create videos that are relevent for 10 years minimum!
Types of Video Marketing
There are a dozen different video marketing types. They are:
Brand Videos: sending the brand message, focused on branding.
Event Videos: videos covering events such as launches, upcoming products, mergers, and other such updates about the brand.
Demo Videos: showcasing how the product or service works.
Interview Videos: often involving experts, and providing information about the subject the brand deals in, with advertising as a subtle subtext.
Testimonials: client or customer testimonials have them share why they liked the product or service (review can be negative, but testimonials are positive)
Case Studies: where a particular project or deal is studied in depth with statistics and stages.
How-to Videos: where information is provided about the field the brand deals in.
Live Videos: where live interaction happens, and the followers can instantly be engaged.
Virtual Reality & 360-degree: where a viewer can be present at the location virtually while using a device such as a phone or a computer.
Augmented Reality: where the product comes alive in the real setting.
Animated Videos: 2d or 3d animations of different formats.
Explanation Videos: explaining how a product works.
Personalized Messages: interactive videos to engage with the customers and clients.
A video content creation team can help you will all types of videos.
What can help build a brand is a consistency of following brand guidelines. Some of the factors that help in branding, and creating brand recall value are:
Brand Colors
Brand Vibe
Brand Implementation in Daily Life
Brand Aesthetics
Brand Target Audience
If the top 5 factors are consistently taken into account while creating the visual and video marketing plans, the true brand value can be created.
