Tips To Create An Awesome Promo Sizzle Reel
It’s no wonder that YouTube is one of the most popular social networks in the world. In fact, it’s also the second largest search engine! Are your clients finding you? Video is an exciting, engaging media the likes of which print ads, radio spots, and other marketing collateral just can’t compete. You owe it to yourself and your brand to leverage video as a marketing tool, and a killer sizzle reel is just what you need to make that happen.
Over the past 15 years, I have noticed an increase in the amount of sizzle reels I find myself working on. Sizzle reels. If you’re new to the term, a sizzle reel is a short video that incorporates music, graphics, and other effects to promote a specific product or service. Just like a short and snappy Vimeo or YouTube video, a “kick ass” sizzle reel is one of the most effective ways to capture a marketing or film message and captivate your audiences.
A great sizzle reel can help you turn heads and generate interest in your brand, and it takes careful planning and real work to make one that’s actually engaging enough to keep watching.
Keep the following elements in mind while developing your sizzle reel, and you’ll have a real shot at producing a riveting and effective promotional video:
1. Keep it under 3 min
Remember, you’re reaching out to people who watch three-minute videos and communicate in fewer than 140 characters. You could have the greatest product or service on earth, but even the most exciting sizzle reel will lose steam if it’s overly long.
A sizzle reel isn’t a mini documentary or an in-depth look at your brand; its purpose is to pique curiosity and create anticipation. With this in mind, shoot for a length of three minutes max.
2. Get your "call" on!
The whole point of a sizzle reel is to get people interested enough in whatever you’re promoting to take immediate action, right? What’s the point of putting together a killer sizzle reel if you don’t bother to include a good CTA at the end?
Use images with impact to craft your sizzle reel’s narrative thread and present your brand message in the best light.
No matter how entertaining or out of this world your sizzle reel, it will all be for naught if you don’t direct viewers to continue down a conversion funnel.
3. Legit Music Scoring
Have you ever watched a movie or TV show that didn’t have some sort of music playing in the background? Boring, right!? Music has the power to turn dry video into something that’s emotionally stirring. Great sizzle reel content edited to bad stock music or ill-suited genres will have your viewers tuning out before the closing credits.
Garbage assets will lead to a very crappy sizzle reel. Expensive color correction software and fancy editing equipment will not turn low-quality footage or amateur photography into an award-winning presentation. A sizzle reel might only be a few minutes long, but it’s a huge promotional tool and a representation of your brand. Simply put, you can’t afford to skimp and use poor-quality equipment and assets. The effectiveness of your sizzle reel depends largely on production value.
A killer sizzle reel can help you stand out in a sea of competition and build real buzz about your brand. Create something engaging that communicates a strong message in less than five minutes and you’ll have what it takes to engage the YouTube generation and generate interest in your brand.