Explainer Video Production

An explainer video shows what a product does and why it matters, usually in sixty to ninety seconds. At Hilo Motion Pictures, Timothy Kline directs every explainer, from the script to the final animation or shoot, so a complex idea is clear to someone seeing it for the first time.

It depends on what you need to show. Animation suits software, services and technology you can't film; 3D animation shows what happens inside a product; live action suits brands that sell on trust and real people. We recommend one during planning.

Most explainers run sixty to ninety seconds, long enough to make one point clearly and short enough to hold attention. Complex technical products sometimes need two minutes. We cut short versions for social and ads from the same project.

Yes. Every explainer starts with a script written in plain language around one message. We work from your product information and a short interview with your team, then refine the script with you before design or filming begins.

Yes. We have made 3D explainers for radar technology and technical demo animations for object-detection systems, where the technology is invisible from the outside. Animation lets viewers see what a camera never could.

Cost follows scope: animation style, length, voiceover and how many versions you need. Tell us the number you want to spend, send the quote form, and we will build the scope to it. Color grading is included in every Hilo production.