5 Ways to Do Smart And Responsible Marketing During COVID-19
COVID-19 is one of the real things happening in the world. It would be unwise to ignore it and keep moving ahead. It would be wise to take the lessons and move ahead while working with the COVID-19 in mind. Top five smart marketing tactics to follow during COVID-19, and thereafter, are:
1. Videos, Videos, and more Videos
Videos were supposed to rule 2020. They are doing it, still. Albeit in a slightly different fashion. Due to the lockdown, there has been a huge rise in webinars and presentations. Reviews, tutorials, and interviews have also been a highlight, although the format of interviews seem to be changed due to remote working. For the rest of time, working with a video production company to create a streamlined plan for different mediums, while also improving video quality is an achievable task. Some of the content would be easy to produce using the remote working period itself, while plenty of it can be planned our and written.
2. Don’t Showcase Negative Vibes
Marketing is close to real life. It is obvious that some of the negativity from the news will seep into each person. However, marketing is another name of thinking out of the box. Right now, coronavirus is the box that is clouding the view of most of the general public. A smart and responsible marketing idea would be to make people aware while not scaring them away. We have always tackled problems and went past them, however big they may be. But the right frame of mind is essential. Being positive and portraying positivity is an important aspect of marketing during the COVID-19 era.
3. Be Interactive & Inter-personal
Marketing has been about being interactive for quite sometime. The AI, chatbots, etc, all have been about eliminating the need of human touch. Back to COVID-19, the inter-personal part of marketing is back in full flow. Brands have been interacting via various social media channels already. The smartest marketing idea currently would combine both the interactive as well as interpersonal relations so that the consumers can have the best of both worlds.
4. Work on the SEO
SEO is the backbone of your web presence. Even now, the top ten results are more valuable than even paid ads. Google algorithm keeps changing. It has been focused on more natural form of content more recently. Organic search is the way forward. If you have already created much of the content in the form of videos, blogs, etc., it is time to refine them for the present day, at least the good articles and videos. Also, video marketing is also SEO driven, and in fact one of the best ways to rank for keywords. Videos, pictures, articles - the best of the content can be re-marketed. The new content can work on the newer SEO guidelines.
5. Voice-Search and The Long-Tail Keywords
Long-tail keywords are still relevant, especially the ones that are organic and not forced. Voice search is gaining momentum with Google and Apple both putting efforts in their respective voice search platforms. This means more organic keywords.
Marketing is a risky job even in the usual times. With the COVID-19, it becomes uncertain too. However, a long-term planning and consistent effort, while analyzing the changes at the same time will provide you with good results even in these times.
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