500+ productions · 23+ years · Newport Beach
Social Media Video Production
Zafra · Product film
Hilo Motion Pictures makes social media video production in Orange County: vertical cuts for Reels, TikTok and Shorts, filmed like a feature and directed by Timothy Kline.
Trusted by
Social Video Samples
Short, loud and built for the scroll. Each one directed, lit and graded like a feature.
Pull Patch — Social Product Spot
Pull Patch · Social product spot
Zafra — Product Film 2
Zafra · Product film, cut 2
PDP Gaming — Product Film
PDP Gaming · Product film
Palm Photo Booths — Product Overview
Palm Photo Booths · Product overview
Vertical Cuts From Every Shoot
Every production includes vertical 9:16 cuts for Reels, TikTok and Shorts.
Zafra — Vertical Product Cut
Zafra · Product cut
Palm Photo Booths — Social Media Reel
Palm Photo Booths · Social reel
Zafra — Vertical Talent Cut
Zafra · Talent cut
What Is Social Media Video Production?
Social media video production is planning, filming and editing short videos made for the feed: vertical, fast and readable with the sound off. Our social media video production shoots the hero film and the vertical cuts on the same day, so every platform gets content built for it, not cropped after.
9:16 cuts with captions that read on mute.
Short vertical edits from the same shoot.
Hooks in the first two seconds, built to test.
Square and wide cuts for business feeds.
What We Put On Screen
Hooks That Stop the Scroll
Openings planned before the shoot, not found in the edit.
Vertical-First Framing
Shot for 9:16 so nothing important is cropped out.
Captions and On-Screen Text
Readable with the sound off, the way most people watch.
Product in Real Use
Your product in real hands. See our lifestyle videography.
Talent and Creators
Cast for your audience and coached on camera.
One Shoot, Many Cuts
Hero film, vertical cuts, ad variations and stills. More on brand video production.
How a Social Shoot Works
Your platforms, your audience and what each cut must do.
Hooks, shot list and a cut list for every platform.
Director and crew framing for vertical and wide at once.
Graded to a Hollywood Technicolor standard; two review rounds. See our color grading.
Every cut, captioned and sized for each platform.
Social Media Video, Director-Led
Every social media video production at Hilo is directed by Timothy Kline | CEO & Primary Director. He plans the hooks, frames for vertical and wide on the same day, and shapes each cut for the platform it lives on. 500+ productions since 2003. Need the product shots too? See our product videography.
- Directed by Timothy Kline on every shoot
- Vertical cuts in every production
- Cinema-grade cameras with cinema lenses
- Color grading included in every production
Client testimonial.
Social Media Videographer Near Me
Looking for a social media videographer near me in Orange County? We work from a private Orange County studio (location shared after booking) and a second studio in Dana Point / San Juan Capistrano, or we film at your location. More on Newport Beach video production.
- Newport Beach
- Irvine
- Costa Mesa
- Huntington Beach
- Laguna Beach
- Anaheim
What is social media video production?
Social media video production is planning, filming and editing short videos built for the feed: vertical, fast, captioned and readable on mute. At Hilo Motion Pictures, Timothy Kline directs every shoot and plans the platform cuts before the cameras roll, so nothing is cropped as an afterthought.
Do you shoot vertical video for Reels and TikTok?
Yes. Every production includes vertical 9:16 cuts. We frame for vertical and wide on the same day, so your Reels, TikTok and Shorts get content made for them rather than cropped from a wide shot, with captions that read with the sound off.
How long should a social media video be?
Short. Most social cuts run fifteen to sixty seconds, and the first two seconds decide whether anyone keeps watching. We plan the hook and the cut lengths with you before the shoot, based on the platform and whether the cut is organic or paid.
Can one shoot give us content for every platform?
Yes, when we plan it that way. We write a cut list for every platform you use, so one shoot day delivers the hero film, vertical cuts, ad variations and stills. Planning the cuts first is what makes one day go further.
Do you provide talent or creators?
Yes. We cast talent who fit your audience and coach them on camera. If you already work with creators or want your own team on screen, we direct them so they look natural and the brand still comes through in every cut.
How much does social media video production cost?
Cost follows scope: shoot days, locations, talent and how many cuts you need for each platform. Tell us the number you want to spend, send the quote form, and we will build the scope to it. Color grading is included in every Hilo production.
Case Studies
Social Video Case Studies
Two social media video production stories, start to finish.
Zafra · Product film, cut 3
DTC SKINCARE BRAND · 2026
A Skincare Line's Product Film Series
Read the full case study
A DTC Plant-Based Skincare Brand — Product Film Series, 2026
A direct-to-consumer, plant-based skincare brand needed a full product library for its line. We shot every product as its own film: texture macros, slow pours, clean hero frames, light that makes the formula glow. Wide cuts for the website and ads, tall 9:16 cuts for social, and stills pulled from the footage. Cinema-grade cameras with cinema lenses throughout.
ROOMONGO · 2021
Roomongo's Brand Explainer
Read the full case study
Roomongo — Brand Explainer, 2021
After its 2021 Wefunder campaign, the travel-booking startup needed one video that explains the whole platform to new members. We built a brand explainer that walks through search, booking and member rates in plain language, paced for a homepage and cut for social. Clear script, clean graphics, sound design that keeps it moving. Delivered for the company's website.
Built for the Feed.
Give us the number and we'll build the scope to it.
Tell us which platforms you post on and what you're promoting, and we'll plan your social media video production around it.
Hilo Motion Pictures · 220 Newport Center Dr #11-248, Newport Beach, CA 92660 · (949) 449-4472 · director@hilomotionpictures.com · Mon–Sun 8:00 AM–8:00 PM
