Video marketing requires a similar level of planning and strategy as broadcast media.  (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!

All you really need is a short video ranging from 30 seconds to a couple minutes. In fact, if you do a longer video, the viewer is likely to lose interest. How hard would it be to do a talking-head video for a minute or two, or to record a few slides using PowerPoint? Not very.