Most Medium to large corporations that sell products are selling on AMAZON, EBAY, and Lowes/Home Depot. A Requirment to sell on those pages are actual training videos if you want your own platform page. This is a Small Sample of a training video we did for the ZWAVE Line of products in the product video production of 10 of these online education and training videos for Amazon.com products.
Are you considering investing in a product explainer or training video this year? You know; the videos that explain your product or service in 60-90 seconds. Below is a little more info I have dug up from the web on reasons why these are effective and what you can do to create these within your organization.
Explainer & product based videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get them right. Amazon.com is requiring videos with certain products to be a licensed seller as well. Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales.
In order to keep it short, you need to keep it simple.
Good explainer videos focus on 4 simple things:
- The problem – Address the pain your customers are having (0:00-0:20)
- The solution – Introduce your product or service as the answer (0:20-0:25)
- How it works – Briefly describe how it works or how to get started (0:25-0:50)
- A call to action – Tell people what to do next (0:50-0:60)
Today video training has the case study endorsement of Fortune 100 blue chips like IBM and Microsoft. It has the research-driven support of leading analysts at Forrester, Bersin, and Gartner. It even has the full adoption of the Learning & Development industry — more than a few of the world’s leading L&D associations include video as a core facet of their own member training, onboarding, promotion, and communications.
Videos are highly cost-effective.
These online marketing videos can be created at a fraction of the cost of other learning media. As product sales training budgets continue to shrink in real terms and the demands for the delivery of the best training are ever-increasing, videos are the preferred choice.
You can create videos in quick time, with minimum effort.
All it takes to make a good product sales training video is a mobile device such an iPad. It is as simple as that. This feature of videos makes them the perfect product sales training format, especially when a company launches multiple products in a short period and the time available for developing training materials is limited.
Training Video Effective
Video-based training programs are very effective in delivering high-quality training. They help people connect instantly with the learning content. These media elements have a strong learner appeal and convey the message effectively.