For the new brands, it is the time to put effort and strategize to come up with interesting and creative content that not only hooks the audience, but also is capable of creating an image for the brand. It is a difficult but ideal time for the new brands to put effort, because very few brands actually are able to put the effort and stand out of the crowd. So those who do well at this stage tend to stand out.

Video testimonials are videos where people share their opinions and positive reviews about a product, company, or person while being recorded with their face and voice in it. Video testimonials have been used like advertising campaigns by companies for decades, but the technology has made it possible for everyone to be able to create these video testimonials quite easily. 

The video production team at Hilo Motion Pictures recently got the distinguished honor of working with the award winning teams at Audeze here in Orange County.   Collaboration on a new product launch for their new 3D Cinematic Headset, we created a series of product launch and marketing videos to support the campaign. 

Creating online video for your brand or business is an exceptional way to gain trust from your clients.  If you are looking to build your brand and create a video marketing presence this blog and video segment is for you!

According to eMarketer.com, spending for online video advertising in 2012 will surpass the $3 billion mark, making it the fastest growing online platform.

With the continuous rise of inbound and content marketing, tech companies are looking for top notch and engaging video content to use in every step of their buyers' journey. What does this mean for 2018? Success will be less about quantity of your video content and more about quality and engagement