With the ridiculous  rise of inbound and content marketing, tech and app companies are looking for top notch and engaging video content to use in every step of their buyers' journey. What does this mean for 2018? Success will be less about quantity of your video content and more about quality and engagement —since everyone is jumping on the video marketing bandwagon, companies will need to set themselves apart by creating higher quality, more interactive strategic videos.


Were always telling stories!

Every digital and online video marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B, tech software and mobile applications especially on the e-commerce video production side. The products or services in this area aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception.  Depending on what your product or application is, there is always a story to tell and a unique way to do it.   Putting a creative mindset together with some lifestyle of your audience demographic along with some distance and interactive filming in the video production can go a long way and the difference between 100 users and 100,000.   


Lets get savvy!

With the number of apps we use on the daily,  increasing exponentially we are more and more getting app savvy everyday.  Heck, even I cannot stay off my pandora, open table and Panasonic apps even when I have down time.  We use all kinds of apps entertainment, productivity, utility and more. On the other hand when it comes to an App developer or App marketer the task of getting noticed among millions of apps is quite a challenge.  How do you stand our from the crowd or even get noticed?    Well, that comes to letting the people who "tell the digital stories" and crush it on the "video production and filming" side do their thing.   Communication is key with your team and video production crew.  There is a thin line between "telling a story" and pulling data to portray in a video.   Keep it authentic, let your audience feel what you are doing and your passion and of coarse, get unique and original in your delivery! 

 

Punchh your way to the top!

In this app video production we recently did for "Punchh" we combined lifestyle, with product and some graphic in this unique story about the company, the application and of coarse the lifestyle in which we use it.  



App promo or App promotional videos are used by many companies to connect with the user and pitch the benefits all in 30-60 seconds. Promo videos of apps significantly increase downloads. Each app is unique and so are its users, creating a good app video can definitely set you apart.


Planning to use a tech or app video to increase conversions? Good idea. 
What’s the most important part? It has to be damn good. Like interesting to watch. Compelling.
Quality = Attention span.  Your promo video only does you any good if people actually watch it. And like it.

 

Conclusion

Using video is a great idea, and video quality is everything.
I mean quality in the wider sense, although technical is very important too. Jupiter Research found that 60% are less likely to return to a site if the video is low quality.

So what makes these videos so good? 3 main things.
Really good quality. Professional production. (Not cheap)
Tell a story. Give a promise of the future.
Humor.

If you would like more information on creating a custom video for your application or tech, please contact me below and you can bounce some ideas on concepts off me for starters. 

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