Video testimonials are videos where people share their opinions and positive reviews about a product, company, or person while being recorded with their face and voice in it. Video testimonials have been used like advertising campaigns by companies for decades, but the technology has made it possible for everyone to be able to create these video testimonials quite easily.
The video production team at Hilo Motion Pictures recently got the distinguished honor of working with the award winning teams at Audeze here in Orange County. Collaboration on a new product launch for their new 3D Cinematic Headset, we created a series of product launch and marketing videos to support the campaign.
A marketing video or an instructional video? What is the difference and how to create an effective product video?
For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities.
Creating online video for your brand or business is an exceptional way to gain trust from your clients. If you are looking to build your brand and create a video marketing presence this blog and video segment is for you!
My five tips for building your brand using video will aid in growing your visibility online.
It’s no wonder that YouTube is one of the most popular social networks in the world. In fact, it’s also the second largest search engine! Are your clients finding you?
Video is NOT going away! Video is only getting better and today it is being used in expressive and creative ways to market businesses. All businesses large or small, can benefit with using Video in their website to boost traffic and promote sales because Video creates excitement and action!
To put things in perspective, realize that it took only a few years for the Web to evolve from its first crude text-only efforts to a full graphical experience. Yet it has taken more than a decade to get videos inside the browser page.
According to eMarketer.com, spending for online video advertising in 2012 will surpass the $3 billion mark, making it the fastest growing online platform.