E-commerce Video Production Statistics 2025

The landscape of e-commerce in 2025 is heavily influenced by video content. Here's a breakdown of key statistics:

General Video Marketing Adoption & Impact:

• Widespread Use: An overwhelming majority of businesses (around 89-95%) are using video as a marketing tool, and most video marketers consider it a crucial part of their overall strategy.

• Strong ROI: A significant percentage (over 90%) of marketers report a positive return on investment (ROI) from their video marketing efforts.

• Increased Brand Awareness & Engagement: Video marketing effectively boosts brand engagement (around 85%) and increases brand awareness (around 87%).

• Improved Lead Generation: Over 80% of businesses using video report improved lead generation.

• Direct Impact on Sales: A large majority (around 84-87%) attribute direct increases in sales to video marketing.

• Enhanced Understanding: About 80% of people say video helps them understand a product or service better than text alone.

• Increased Purchase Confidence: A significant portion of consumers (around 64%) claim video content improves their purchase confidence.

Video Consumption Trends:

• Dominance of Online Video: Online videos have a massive global reach, with over 90% of internet users able to access them.

• Mobile-First Consumption: The majority of E-COMMERCE online video views (around 71%) occur on mobile devices. Mobile viewers are also more likely to complete short-form videos.

• Short-Form Preference: A large percentage of consumers E-COMMERCE online video (around 73%) prefer short-form videos for learning about products or services. Videos under 90 seconds have a higher viewer retention rate.

• Engagement with Short-Form: Short-form videos receive significantly more engagement than long-form videos across social media platforms.

• Live Video Growth: The live-streaming market is expected to see substantial growth (around 19.7% CAGR from 2025 to 2030), reflecting its increasing popularity for engaging with audiences in real-time.

Video Content & E-commerce:

• Influence on Purchase Decisions: A large majority of consumers (over 80%) say that video has influenced their buying decisions. E-COMMERCE online videoMany are more likely to purchase after watching an explainer video.

• Increased Conversion Rates: Shoppable videos can increase conversion rates significantly compared to traditional videos.

• Higher Engagement on Product Pages: Product pages E-COMMERCE online videowith videos experience a much higher engagement rate compared to those without.

• Reduced Return Rates: Explainer videos can help reduce product returns.

• Impact on Average Order Value: Including a product video on e-commerce pages can increase the average order value.

• Social Commerce via Video: A significant percentage of social media users have made a purchase after seeing a video ad. Platforms like TikTok are seeing high conversion rates from video content.

• User-Generated Content (UGC): UGC-style videos are highly trusted by consumers, often more than brand-produced videos, making them valuable for e-commerce.

Emerging Trends:

• Artificial Intelligence (AI) in Video: AI is increasingly being used for various aspects of video creation, including generating captions, scripts, and even visuals, streamlining the production process.

• Interactive Videos: Interactive video content, E-COMMERCE online videoincluding shoppable videos, is gaining traction for its ability to drive engagement and conversions by allowing users to directly interact with the content.

• Personalized Videos: There's a growing trend towards personalized video experiences, with brands using data to tailor video content to individual customer preferences.

• Live Shopping: Live shopping events are becoming more popular, offering a dynamic and interactive way for brands to showcase products and engage with customers in real-time, often leading to higher conversion rates.

• Augmented Reality (AR) in Videos: AR is being integrated into videos to allow customers to visualize products in their own environment, enhancing the online shopping experience.

• Emphasis on Authenticity: User-generated content and "lo-fi" content that feels more authentic and less produced are gaining importance in connecting with consumers.

Key Takeaways for E-commerce Businesses:

• Video is no longer optional: Integrating video into your e-commerce strategy is crucial for engaging customers, building trust, and driving sales in 2025.

• Optimize for mobile: With the majority of video consumption happening on mobile, ensure your video content is mobile-friendly (e.g., vertical format, captions for sound-off viewing).

• Embrace short-form video: Create concise and E-COMMERCE online videoengaging short-form videos to capture attention quickly and cater to shorter attention spans.

• Explore interactive and shoppable video: Utilize interactive elements and shoppable features to enhance engagement and directly facilitate purchases within the video.

• Leverage user-generated content: Encourage and utilize customer-created videos to build trust and authenticity.

• Consider live video for direct engagement: Explore live streaming for product demos, Q&A sessions, and creating a sense of community.

• Stay updated with emerging technologies: Keep an eye on and experiment with AI and AR tools to enhance your video content and the customer experience.