Online Video Marketing Statistics 2017

Using production of online video in various forms has shown its true colors as a staple in digital marketing tactics. If you Aren’t implementing video yet, there are over a million reasons why you should.  Although it can be a little daunting at first, reading stats and such, I highly suggest at the very least a short eduction with your web, SEO & online marketing team.


Popularity of Content Types

Video Accounts for The Most Popular Source of Content in 2017 (The State of Content Marketing, Outbrain)

Considering expanding on your video marketing in 2017?  Here are 27 statistics you should know about video marketing in 2017.

  1.  By 2017, online video will account for 74% of all online traffic (KPCB).
  2.  55% of people watch videos online every day (MWP).  
  3.  65% of video viewers watch more than ¾ of a video (Syndacast).
  4.  85% of Facebook video is watched without sound (Digiday).
  5.  59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video (MWP).
  6.  54% of senior executives share work related videos with colleagues weekly(TubularInsights).
  7.  52% of marketers believe that video is effective for brand awareness (WowMakers).
  8.  Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
  9.  Including video in a landing page can increase conversion by 80% (EyeView).
  10.  Almost 50% of internet users look for branding videos related to a product or service before visiting a store (ThinkWithGoogle).

Online Video

By 2017, online video will account for 74% of all online traffic (KPCB).

Who is Using Online Video

% of Businesses, Organizations and Groups Using Online Video

Consumer Online Video Traffic

By 2018, 79% of Consumer Internet Traffic Will Be Online Video

More "Overwhelming Video Marketing Stats"  

(In case the first weren't enough)

  1.  4 out of 5 consumers believe that demo videos are helpful (Animoto).
  2.  Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers (DMB Adobe).
  3.  4x as many customer would rather watch a video production about a product than read about it (Animoto).
  4.  YouTube has over a billion users, almost one-third of all people on the internet (YouTube).
  5.  48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot).
  6.  Nearly two-thirds of consumers prefer video under 60 seconds (Animoto).
  7.  500 million people are watching videos on Facebook every day (TubularInsights).
  8.  45% of people watch more than an hour of Facebook or YouTube videos a week (WordStream).
  9.  Snapchatters watch 10 billion videos a day (AdWeek).
  10.  82% of Twitter users watch video content on Twitter (Bloomberg).

The Last of the Video Marketing Bunches

  1.  82% of Twitter users watch video content on Twitter (Bloomberg).
  2.  43% of marketers said they’d create more video content for marketing if there were no obstacles like time, resources, and budget (Buffer).
  3.  Among millennials, YouTube accounts for two-thirds of the premium online video watch across devices (ThinkWithGoogle).
  4.  8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  5.  52% of marketing professionals worldwide name video as the type of content with the best ROI (Syndacast).
  6.  Marketers who use video grow revenue 49% faster than non-video users (VidYard).
  7.  55% of people consume video content thoroughly (HubSpot).
  8.  People spend on average 2.6x more time on pages with video than without (Wistia).

Video blogs are a great way to not only market your content, but connect with your customers and ultimately increase your conversions. Visit our our video services page to learn more and drop us a line. We would love to help.