Evaluating an agency’s portfolio is essential to gauge their capabilities and suitability for your project. Here are some steps to follow:

1. Diversity of Work: Look for variety in their portfolio. A good video agency showcases different styles, industries, and formats. This demonstrates adaptability and creativity.

2. Quality: Assess the overall quality of their work. Pay attention to video resolution, storytelling, editing, and visual appeal. High-quality videos leave a lasting impression.

3. Client List: Check if they’ve worked with reputable clients or brands. A strong client list indicates trust and reliability.

4. Case Studies: Look for detailed case studies. These provide insights into their process, challenges faced, and results achieved.

5. Consistency: Consistent quality across projects matters. Avoid agencies with a few outstanding pieces but lackluster overall work.

6. Engagement Metrics: If available, review engagement metrics (views, shares, comments) for their videos. It reflects audience response.

Remember, a well-curated portfolio reflects an agency’s expertise and creativity. 🎥