The process of video editing has constantly progressed from the physical cutting and splicing of film in the old days to the infinite possibilities of computer based non-linear editing. Is it time to change how we do things and is AI making a play in any of our new tech?
There's a growing need to create videos – not just corporate videos but also videos for social media in various formats. With square videos and vertical videos – the traditional video isn't the only thing that has survived. Along with it are tons of other mediums which rely on so many things. However, it is believed that companies need to spend heavily on their day to day video production activity – which isn't entirely true.
Video marketing requires a similar level of planning and strategy as broadcast media. (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!
How do you create videos that speak with authenticity to your target audience, demographic and or potential clients? We shared our suggestions on creating authentic video content in the new digital age.
When it comes to online and web video, there is no stopping the metaphoric "snowball" that has been rolling for over a decade now! The question we need to ask ourselves is this. Does online video deserve more of a "team captain" position in your 2017-2018 marketing plan?