The process of video editing has constantly progressed from the physical cutting and splicing of film in the old days to the infinite possibilities of computer based non-linear editing. Is it time to change how we do things and is AI making a play in any of our new tech?
Travel has truly gone viral in the age of social media, and with equipment available to capture travel videos, right from amazing mobile phones, action cameras, drones, to the lighter and more compact DSLRs, it's the boom for travel videos.
We all focus our efforts on producing our video that we often publish our videos in a hurry - often overlooking so many of the important factors involved in the production of the video. There's a way of publishing videos over YouTube or other social media to have the best impact of a video which involved plenty of pre-production and post-production efforts. it also helps in marketing by reducing the marketing budget, and also making marketing more useful.
When the DJI Mavic came out, it was about creating a world where anyone could do professional aerial photography and videography, because the pricing was lower and the flying wasn't as hard to learn. it was, in simpler terms, the prosumer drone camera.
There's a growing need to create videos – not just corporate videos but also videos for social media in various formats. With square videos and vertical videos – the traditional video isn't the only thing that has survived. Along with it are tons of other mediums which rely on so many things. However, it is believed that companies need to spend heavily on their day to day video production activity – which isn't entirely true.
Video marketing is one of the top requirements in today’s time. Videos have been made from a long time, but the channels to showcase them were limited earlier. Today, with all the coverage, it is much easier yet complex to reach out to the audience. It is easier because the audience is everywhere, and you can gauge the audience and help the video reach the correct audience easily
Video marketing simply means making videos reach different audiences and channels. While one involves with the creation process without thinking about how it will be used, the other involves mainly about the end process and how people will receive the video instead of how it is made
Video marketing requires a similar level of planning and strategy as broadcast media. (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!
People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer you simply cannot ignore this
Do you enjoy cold calls? Unless you are having the best day of your life, chances you seldom like cold calls. While cold calls are much better than robot telemarketers, but they both fall under the same category. It’s somewhat aggravating and impersonal.