The process of video editing has constantly progressed from the physical cutting and splicing of film in the old days to the infinite possibilities of computer based non-linear editing. Is it time to change how we do things and is AI making a play in any of our new tech?
We all focus our efforts on producing our video that we often publish our videos in a hurry - often overlooking so many of the important factors involved in the production of the video. There's a way of publishing videos over YouTube or other social media to have the best impact of a video which involved plenty of pre-production and post-production efforts. it also helps in marketing by reducing the marketing budget, and also making marketing more useful.
There's a growing need to create videos – not just corporate videos but also videos for social media in various formats. With square videos and vertical videos – the traditional video isn't the only thing that has survived. Along with it are tons of other mediums which rely on so many things. However, it is believed that companies need to spend heavily on their day to day video production activity – which isn't entirely true.
Video marketing is one of the top requirements in today’s time. Videos have been made from a long time, but the channels to showcase them were limited earlier. Today, with all the coverage, it is much easier yet complex to reach out to the audience. It is easier because the audience is everywhere, and you can gauge the audience and help the video reach the correct audience easily
Video marketing simply means making videos reach different audiences and channels. While one involves with the creation process without thinking about how it will be used, the other involves mainly about the end process and how people will receive the video instead of how it is made
Video marketing requires a similar level of planning and strategy as broadcast media. (TV, Web, Online). You can’t just create a random video, throw it in there and expect results like increased awareness, client interest, desire, action and above all, new sales!
People all over the world are consuming and sharing videos on a daily basis, not just YouTube videos but now also Facebook, Instagram, and even Twitter videos. All of the major social media platforms are actively seeking to make videos an important part of their platform, and as a marketer you simply cannot ignore this
All you really need is a short video ranging from 30 seconds to a couple minutes. In fact, if you do a longer video, the viewer is likely to lose interest. How hard would it be to do a talking-head video for a minute or two, or to record a few slides using PowerPoint? Not very.
One way to collect the content that influences your NPS is through video testimonials. Simply add the golden question to your prompt when asking for customer feedback and chances are you will receive some quality content.
Numerous marketing alternatives exist for the aggressive and ingenious online marketers on the Web today as innovation remains to advance quickly. It might be kept in mind rapidly that one marketing strategy is making waves high and quick without losing steam or energy.